Case Study: Therapy Awareness Campaign
A top 20 medical device company launched a new device to market and did not see the sales growth they expected. Sales leadership developed a therapy awareness campaign to drive device implant rates, DocCheer handled everything else.
DocCheer automatically delivered target lists of referral physicians to every sales rep with clinical behavior patterns and institutional affiliations. Reps leveraged this information against their own field knowledge to develop a local action plan.
As the campaign progressed, DocCheer captured sales activities and results. Sales leadership identified a team falling behind on sales and lagging their peers in action plan execution. They increased focus on that team to get them back on track. Overall, the company realized a 15X ROI.
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