Cardiac Monitoring Therapy Development

by | Sales, Therapy Awareness

Cardiac monitoring is a great way for physicians to diagnose arrhythmias and to manage their patient’s care. The recent proliferation of online platforms and remote monitoring services has made this diagnostic more accessible to physicians. With so many potential adopters of cardiac monitoring technology, which physicians should you focus on?

Which physicians are performing cardiac monitoring?

Physicians with large cardiac patient populations may be an obvious place to start, but primary care and internal medicine physicians who send patients to cardiologists later in the treatment path can also serve as a first point of contact for cardiology patients.

What kind of cardiac monitoring are physicians performing?

Not every practice with a large number of cardiac patients is a good fit for cardiac monitoring. For example, a heart failure focused cardiologist may not be that interested in arrhythmia monitoring. Take a look at what cardiac rhythm monitoring procedures cardiologists are already performing. These procedures can include:

  • EKG
  • Holter monitors
  • Event recorders
  • Long term patches
  • Mobile cardiac telemetry
  • Insertable cardiac monitors

Engaging with your physicians

Once you’ve identified the right physicians, take the time to dig into their practices. Some interesting questions to ask:

  • How do they determine which patients are candidates for cardiac monitoring?
  • What happens with these patients after a positive or negative diagnosis?
  • What have they chosen their current cardiac monitoring procedures?
  • Would they consider adopting higher complexity cardiac monitoring procedures?

Now, armed with an understanding of their practice makeup, comfort with cardiac monitoring and clinical view on potential patients, you can confidently engage your physicians.

About us:

DocCheer’s physician targeting software platform lets you find physicians in your area, with data that’s already analyzed and bucketed with procedure codes that are relevant to you. It’s simple, readable and mobile friendly. If you want to learn more, contact us.